Creative Marketing

Creatives That Sell

All content must be directed to a specific buyer persona at a particular stage in the buyer's journey. All designs must be more than just a pretty picture; they must speak to your audience about the benefits of your brand. All videos must tell a story that speaks to the viewer's emotions or needs and compels them to take action.

I create a design that stands out not just for the fantastic visuals alone but also because it compels the viewer to pay attention to your messaging, take action, and improve your bottom line.

All designs are combined and based on the information we learned from the industry’s most comprehensive discovery and assessment process and our strategic expertise. While we are proud to deliver best-in-class innovative B2B designs, we take great pride in ensuring that the images resonate with your audience and compel them to pay attention to your brand.

Content That Speaks

I create content that makes a difference. Every piece of content must address a Pain point, Interest, or Concern (PIC) of a buyer persona. When creating content, you need to ensure that there is the right type of content in various media formats (blogs, eBooks, videos, infographics, etc.) for each buyer persona and at each stage of the buyer’s journey.

I never create content for content's sake. It must always have a purpose that can be defined, and that will help promote the buyer to the next stage of their journey.

The design and graphics will first draw the prospect's attention to the page. It is not enough to produce good art or quality art. Those design elements are what first will speak to the targeted persona.

The way you achieve content that will speak to the hearts and minds of your audience is to understand what each buyer persona needs to see at each stage of the buyer's journey. You need to understand what type of imagery will resonate with them, and finally, you need to know how to distribute that content so they will find it as they navigate their daily lives. That type of knowledge is never intuitive but must be uncovered.

Prevail Marketing has the most comprehensive discovery and assessment program that unlocks this information and allows us to create content that will compel your target audience to engage with you.