

Supercharge Your Industry and Market Research
Gain a competitive advantage. Industry research identifies the best opportunities and competitive research allows you to find a blue ocean strategy to success.
The Most Comprehensive Industry and Marketing Analysis
I have over 23 years of experience producing world-class reports that provide actionable intelligence. Our market research includes collecting, analyzing, and interpreting data about your target market, competitors, and industry. Some of the elements found in our reports include
Industry Analysis Report
Understanding the industry landscape is crucial; some of the areas covered include:
Total Addressable Market (TAM) Serviceable Addressable Market (SAM)
Serviceable Obtainable Market (SOM) Growth Prospects
Targeting Recommendations Regulatory Impact Statements
Technology Disruption Analysis Political Considerations
Key Industry Trends Potential Disruptors
Target Audience and Buyer Persona Identification Report
Clearly defining the target audience is essential for effective marketing. Market research should uncover the following:
IDEAL CUSTOMER PROFILE (ICP): BUYER PERSONAS:
Demographics Needs and Pain Points
Psychographic Priority Initiatives
Behavioral Characteristics Success Factors Outcome
Age Perceived Barriers To Purchase
Gender Buying Process Used
Geographic Location Where They Seek Information/Education
Decision Criteria Used To Purchase
Competitor Identification and Analysis Report
Competitive analysis involves identifying direct and indirect competitors and evaluating their strengths, weaknesses, positioning, and offerings. Marketers should study competitors' websites, marketing materials, pricing strategies, and online presence to understand their unique selling propositions and how they appeal to customers. Monitoring emerging startups and potential new entrants is essential, as they can bring fresh ideas and disrupt the market.
We do a comprehensive analysis and uncover all competitive factors that might impact your growth for the following groups:
Direct Competitors
Indirect Competitors
Potential Future Competitors
Competitive Advantages and Disadvantages
For these groups, we create a Strategic Buyers' Insight Report, and we provide a comprehensive report that covers and evaluates the performance in each of the following categories:
Competiton Paid Demand Initiatives Email Marketing
Traffic Flow Origination Technology Utilization Account Based Marketing
Website Performance Sales Programs Earned Media
On-Page SEO Organizational Needs Public Relations
Event Marketing Social Media Webinar Performance
Content Marketing Demand Generation Performance SEO
Lead Nurturing Inbound Marketing Influencer Marketing
Market Segmentation and Targeting Strategy Report
From this market research, we prepare a market segmentation and targeting report. This may involve dividing the market by geographic, demographic, or psychographic factors and selecting segments that align with the brand's capabilities and unique value proposition.
Pricing Strategy Report
The right pricing strategy can be the difference between widespread adoption and never finding the traction to grow. Researching competitors' pricing is essential for developing a pricing strategy. We analyze the pricing models, discounts, and promotions rivals use to price their products or services competitively. This involves understanding the target audience's value perception and how it aligns with pricing.
Distribution and Channel Strategy Report
Market research helps identify the most effective channels to reach the target audience. This includes studying consumer behavior to understand their preferred purchasing channels and researching competitors' distribution strategies.
Marketing Messaging and Positioning Report
Provide research insights that should inform the tone, language, and messaging used in marketing communications. Understanding the target audience's pain points, needs, and motivations helps create compelling messages that resonate with them.
Identifying Emerging Trends and Opportunities Report
To identify emerging opportunities, provide an ongoing program to continuously monitor industry trends, consumer behavior, and market dynamics. This includes staying abreast of technological advancements, cultural shifts, and changes in consumer preferences that may impact the business.
Benchmarking and Performance Measurement Report
I will share the key performance indicators (KPIs) and other metrics you need to track and the frequency at which you should monitor them. Competitive analysis provides a basis for benchmarking and performance measurement. Monitoring these metrics will give you the insights and understanding you need to scale your organization.
Contact:
bill@billarnold.marketing
(424) 398-9888