Supercharge Your Industry and Market Research

The Most Comprehensive Industry and Marketing Analysis

I have over 23 years of experience producing world-class reports that provide actionable intelligence. Our market research includes collecting, analyzing, and interpreting data about your target market, competitors, and industry. Some of the elements found in our reports include

Industry Analysis Report

Understanding the industry landscape is crucial; some of the areas covered include:

Total Addressable Market (TAM) Serviceable Addressable Market (SAM)

Serviceable Obtainable Market (SOM) Growth Prospects

Targeting Recommendations Regulatory Impact Statements

Technology Disruption Analysis Political Considerations

Key Industry Trends Potential Disruptors

Target Audience and Buyer Persona Identification Report

Clearly defining the target audience is essential for effective marketing. Market research should uncover the following:

IDEAL CUSTOMER PROFILE (ICP): BUYER PERSONAS:

Demographics Needs and Pain Points

Psychographic Priority Initiatives

Behavioral Characteristics Success Factors Outcome

Age Perceived Barriers To Purchase

Gender Buying Process Used

Geographic Location Where They Seek Information/Education

Decision Criteria Used To Purchase

Competitor Identification and Analysis Report

Competitive analysis involves identifying direct and indirect competitors and evaluating their strengths, weaknesses, positioning, and offerings. Marketers should study competitors' websites, marketing materials, pricing strategies, and online presence to understand their unique selling propositions and how they appeal to customers. Monitoring emerging startups and potential new entrants is essential, as they can bring fresh ideas and disrupt the market.

We do a comprehensive analysis and uncover all competitive factors that might impact your growth for the following groups:

Direct Competitors

Indirect Competitors

Potential Future Competitors

Competitive Advantages and Disadvantages

For these groups, we create a Strategic Buyers' Insight Report, and we provide a comprehensive report that covers and evaluates the performance in each of the following categories:

Competiton Paid Demand Initiatives Email Marketing

Traffic Flow Origination Technology Utilization Account Based Marketing

Website Performance Sales Programs Earned Media

On-Page SEO Organizational Needs Public Relations

Event Marketing Social Media Webinar Performance

Content Marketing Demand Generation Performance SEO

Lead Nurturing Inbound Marketing Influencer Marketing

Market Segmentation and Targeting Strategy Report

From this market research, we prepare a market segmentation and targeting report. This may involve dividing the market by geographic, demographic, or psychographic factors and selecting segments that align with the brand's capabilities and unique value proposition.

Pricing Strategy Report

The right pricing strategy can be the difference between widespread adoption and never finding the traction to grow. Researching competitors' pricing is essential for developing a pricing strategy. We analyze the pricing models, discounts, and promotions rivals use to price their products or services competitively. This involves understanding the target audience's value perception and how it aligns with pricing.

Distribution and Channel Strategy Report

Market research helps identify the most effective channels to reach the target audience. This includes studying consumer behavior to understand their preferred purchasing channels and researching competitors' distribution strategies.

Marketing Messaging and Positioning Report

Provide research insights that should inform the tone, language, and messaging used in marketing communications. Understanding the target audience's pain points, needs, and motivations helps create compelling messages that resonate with them.

Identifying Emerging Trends and Opportunities Report

To identify emerging opportunities, provide an ongoing program to continuously monitor industry trends, consumer behavior, and market dynamics. This includes staying abreast of technological advancements, cultural shifts, and changes in consumer preferences that may impact the business.

Benchmarking and Performance Measurement Report

I will share the key performance indicators (KPIs) and other metrics you need to track and the frequency at which you should monitor them. Competitive analysis provides a basis for benchmarking and performance measurement. Monitoring these metrics will give you the insights and understanding you need to scale your organization.