Relationship Marketing

Welcome To The New And Improved Inbound Marketing Program

Inbound Marketing has become more than what HubSpot envisioned in 2008. It is now an all-encompassing program designed to build relationships. I help you make those relationships and show how your company’s product or service can solve problems or enhance their lives.

This relationship-building process extends beyond just delivering qualified leads to your sales team. It needs to take a holistic approach and extend even beyond the sale. Marketing must be instrumental in helping newly acquired customers love the brand so much that they want to become brand ambassadors or evangelists.

The following are elements of such programs. I am proficient in ALL these areas and have a track record of success.

Account Based Marketing (ABM) is a hyper-personalized marketing strategy that focuses your marketing and sales efforts on a limited number of potential accounts. The purpose here is to target accounts whose final sale will have the greatest possible financial rewards. The overall result is quicker decisions from the customers who represent larger sales revenue. Let us help you determine whether ABM is the right solution for you

Content marketing requires the creation of superbly written, designed, and produced content that is perceived as valuable by your buyer personas and stimulates engagement and sharing. I never create content for content's sake, and it is not enough to make great SEO content. Every content should be directed to a particular buyer persona at a specific place in the buyers’ journey. To be effective, that content needs to be seen where your targeted persona goes for information, education, or entertainment. My content creation is unparalleled for delivering results. To maximize the effectiveness of the written word, I create compelling designs that resonate with the targeted audience.

Email marketing that is optimized when it is relevant, personalized, and sent to a segmented list is one of the most impactful and cost-effective methods for educating, building trust, and securing sales. Eighty percent (80%) of marketers report emails as the best method for increasing sales. I specialize in creating email campaigns that will resonate and get results, whether I am creating transactional emails, nurturing emails, or sales promotions. Through highly targeted messaging, great design, and compelling collaterals, my emails get opened and produce results.

Demand generation is the methodical process of turning strangers into prospects. It expands your audience, generates buzz, and drives traffic to transform interest into action. Demand generation is an ongoing testing and refinement process encompassing multiple channels. I can deliver the right message and conversion opportunities to the right channel.

Inbound Marketing is the cornerstone of any successful B2B and B2C marketing programs. Let’s create a comprehensive inbound marketing program to generate leads and nurture them to become clients. I conduct the most extensive discovery and assessment process that uncovers precisely what your ideal customer needs to see and where they go to find that information. I track 400 key performance indicators (KPIs) each month, so I always know what is working and what needs to be optimized. While I track 400 KPIs, I never lose sight of the fact that the only ones that mean success are substantial customer increases, revenue, and profitability.

Influencer marketing has gone from a specialty marketing technique to a cornerstone of modern marketing programs. It has come a long way, adapting to the changing consumer behavior and technological advancements. Its ability to authentically and engagingly connect brands with their target audience is remarkable. It now stands as one of the most popular and cost-effective business growth methods. I literally wrote the book on how to use influencer marketing.

On-page SEO is foundational. This means that the technical construction of your website must be done according to best practices. The new website should feature this contextually relevant content based on the most likely buyer persona search phrases for each stage of the buyers’ journey. On-page SEO is one of those marketing components you must get right. Google is extremely upfront about what is required. Still, it often takes a skilled SEO expert who understands marketing and UX/UI to evaluate a website to ensure it is fully optimized. I am that skilled SEO expert

Performance SEO is all about creating compelling content both on your website, your social channels, and where your targeted personas go for information, education, and entertainment. This content educates those personas and encourages them to visit your website. Content on authoritative sites delivers backlinks to your website and tells the search engines you can help people learn more about solutions to their problems and concerns.

Social Media Marketing is a proven and demonstrable tool to maximize brand exposure, educate and inform current and potential customers, and drive leads. A proper social media program creates buzz, conveys the qualities of your brand, and shortens the sales process. I use an omnichannel social media process that helps companies maximize each marketing initiative. It enables consumers to interact with the brand on whichever platform they feel comfortable on or love the most.

Technical marketing is all the groundwork for optimizing a website and marketing campaigns. It allows me to track, measure, and report the KPIs' performance that demonstrates the health of a marketing campaign or will enable me to make adjustments. The difference between a good technical marketing department and a poor one is between being on the first page of Google and the 30th page.

Video Marketing is no longer an option. It is an essential part of every company’s marketing and sales initiatives. In the marketing area, explainer videos should be front and center on their home and product pages. The Sales team should incorporate in their sales funnel emails personalized videos from them and they should also have an "80% Video" that answers the top questions you get on every sales call.