I Take the Guesswork out of Success

WELCOME TO THE REALM OF LIMITLESS CREATIVITY AND UNPARALLELED GROWTH

The primary objective of ANY marketing initiative must always be to achieve marketing/sales success. That success is achieved through a process that I have refined over the years. This process has proven effective in many engagements and across all verticals.

At the outset of every engagement, I align myself with the client/employer so I understand the industry, company, and product as well as anyone in your organization. That means I have the knowledge and flexibility to adjust quickly when an opportunity presents itself. This process can be up to seven steps, depending on the nature of the engagement.

Snapshot Report is a pre-engagement analysis conducted before my first meeting so I can better understand the issues and problems confronting prospective clients/employers. I analyze over 35 categories and upwards of 175 data points.

Engagement Brief is collected once you become a client/employer. This structured questionnaire allows you to share everything you believe would be beneficial for me to know about your company, people, operations, and objectives.

Strategic Buyers' Insight Report is a detailed examination of all industry, company, and competitive factors that might impact your growth. While each report’s contents will vary depending on the company, the typical areas analyzed are:

• Industry

• Total Addressable Market

• Competition

• Traffic Flow Origination

• Website Performance

• On-Page SEO

• Event Marketing

• Content Marketing Program

• Social Media

• Demand Generation

• Lead Nurturing

• Influencer Marketing

• Email Marketing

• Account Based Marketing

• Earned Media

• Public Relations

• Performance SEO

• Inbound Marketing Program

• Organic Traffic Performance

• Paid Demand Initiatives

• Webinar Engagement Program

• Technology Utilization

• Sales Program

• Organizational Need

Buyer Persona Report is so critical to your success that my buyer persona process is incorporated into every engagement. This report tells you:

• Priority Initiatives – What problem triggered the search for a solution

• Success Factors – What the buyer’s consider a successful engagement

• Perceived Barriers – What barriers prevented this buyer from choosing your company

• Buying Process – Process used to decide whom to purchase from

• Places of Engagement – Where did they go to investigate a solution to the problem

• Decision Criteria – What criteria did this buyer use to compare options

Buyers’ Sentiment Report simply consolidates the common themes and concerns for each persona and shares in a single chart

Buyers’ Journey Report looks at all the information you compiled and begins to identify which personas own that stage, the messaging they need to learn, and where they go to research or find that information.

I create a Marketing Plan once I completely understand the client, industry, and competition. My omnichannel comprehensive plan details exactly what campaigns and activities I will take place over the next quarter and what we anticipate the results will be. I do my research so I don't have to guess.

The Process Will Dictate Your Success

Every client/employer benefits from the most comprehensive program of any agency or individual in the industry. This allows me to implement marketing/sales initiatives that work.

No Hype - Just Results.

Monthly KPIs Report: I track and report on 400 KPIs each month. These metrics tell the story of how well your marketing programs are working.

They allow me to increase efforts in those working programs and refine, adjust, or discard programs that are not. I never have to guess, as numbers do not lie.

While I track 400 KPIs, I never forget that the only ones that matter are customer increases, revenue, and profitability.

Here is an example of the scorecard.