Growth Strategies That Drive Growth

How Do You Define Marketing /Sales Success?

Many clients often answer that question with generic answers like more leads. While that is an important metric that needs to be met, that does not constitute success. For EVERY client, Prevail tracks 400 key performance indicators (KPIs). Some of these are tracked weekly and others on a monthly basis. What success should ALWAYS mean is substantial increases in:

Customers

Revenue

Profitability

If you suggest to your CEO that you achieved a successful outcome and it does not mean substantial increases in customers, revenue, and profitability, you may be looking for a new job. Prevail Marketing has cracked the code to deliver marketing/sales success consistently and dependably.

The Process, People, and Accountability Determine Success

The Process—I have developed the most comprehensive and intensive pre- and post-sale discovery and assessment process. I examine all the aspects of your industry, company, competition, product, and organization that might impede success. I then craft a marketing/sales program that is both audacious and achievable. Every plan is unique and tailored to achieve growth for that client.

I take ownership of the entire buyer's journey to ensure that prospects continue down the funnel from being customers to becoming evangelists. I then track hundreds of KPIs to determine what is working and what needs to be enhanced, promoted, or discarded. I do not believe in guessing. Numbers don't lie, and I check them all.

The People - I have over 23 years of experience crafting world-class strategies for some of the top marketing agencies and their clients, as well as in-house roles as Chief Growth Officer.

Accountability - I hold myself accountable to the client/employer. Before running any campaign, I share the expectations and the anticipated results. Each month, I share ALL the metrics for the client to see. I also curate each KPI that is significant to that month's outcome for them.

If it is time to take control of your marketing/sales programs and begin seeing actual growth in customers, revenue, and profitability, it is time to call me.