Cover letter for Bill Arnold

1. Overall Experience – I have over 28 years of experience helping companies achieve revenue growth by optimizing all aspects of a business (sales, marketing, customer service, operations, and product. To learn more, see https://billarnold.marketing

The easiest way to determine whether I have the chops and qualifications you’re looking for is to look at the blogs I wrote in the past year, which showcase my skill set. The list can be found at https://billarnold.marketing/blog-directory

2. SaaS Experience – 17 years doing SaaS marketing both at an agency and in-house. To ascertain my understanding and experience, please see the blogs on my website: https://billarnold.marketing/saas

Example 1: As Chief Growth Officer, I led a fledgling SaaS company that had declined for five years to a successful exit after doubling its sales from $8.5M to $19.5M in 18 months.

Example 2: In my last in-house company, I went from VP of marketing to Chief Revenue Officer to President because the owners saw that my optimization program created significant growth in customers, revenue, profitability, and ARR. When I arrived, this SaaS company generated $850K in ARR. I increased its ARR to $3.8M in 12 months by revamping its entire marketing and sales program.

3. Agency Experience - I have led three of the top HubSpot Agencies to become industry leaders and achieve the highest HubSpot tiers. When I joined these organizations, they were at the lowest HubSpot Tier and did specialty project work. I turned them into full-service growth agencies with some of the highest retainers in the industry. We also had one of the highest client retention rates. I was the Chief Strategist for both the agency and the clients.

5. E-Commerce (B2C, B2B & DTC) – I have 15 years of agency experience helping ecommerce clients obtain financial success through optimizing their ecommerce platforms and driving traffic to their sites. I have extensive experience in developing marketing and re-engagement for the following industries: health, beauty, supplements, jewelry, and gaming. To ascertain my understanding and experience, please see the blogs on my website: https://billarnold.marketing/e-commerce, https://billarnold.marketing/b2c-ecommerce, and https://billarnold.marketing/b2b-e-commerce

6. Startups - I have extensive startup marketing experience and am a growth hacker. If you are interested in my GTM strategies, please see this page: https://billarnold.marketing/growth-hacking

https://billarnold.marketing/startups

Success Methodology

I have a long track record of bringing marketing/sales success to clients. Success is ALWAYS defined as double-digit percent increases in:

a. Customers

b. Revenue

c. Profitability

To understand the process I use to achieve success consistently, please visit:

https://billarnold.marketing/my-approach and https://billarnold.marketing/data-driven-marketing. Each of these pages has examples of work product if you click on the associated links.

Discovery and Assessment: It begins with understanding the marketplace, customers, and competitors better than anyone else. This is done through a deep dive that results in a 170-page Strategic Buyers' Insight Report that identifies what aspects of the industry, company, product, and competition will impact the client's growth. Examples of these reports can be seen at the bottom of https://billarnold.marketing/my-approach

Ideal Customer Profile and Buyer Personas: I then conduct one of the industry's most comprehensive buyer persona development programs that will dictate all aspects of the marketing plan. This is done through interviews with stakeholders, customers, and lost opportunities.

It ascertains what the decision-makers and influencers need to see at each stage of the buyer's journey and where they go for information, education, and entertainment. To better understand this process, please see the following:

https://billarnold.marketing/how-to-create-buyer-personas and

https://billarnold.marketing/buyer-personas-the-foundation-of-strategic-marketing

Transparent Reporting: I track upwards of 400 monthly KPIs and continuous A/B testing to ensure our implemented omnichannel campaigns deliver the anticipated results. For an example of my scorecard, click here.

Omnichannel Marketer

I am an omnichannel marketer who will use full-funnel marketing techniques and strategies to attract and convert your targeted buyer persona. I also implement sales and customer support enablement programs to ensure client retention.

Previous Experience

• Started three businesses and grew them to successful exits.

• Ten years as Corporate Counsel for a Fortune 500 Company

Philosophy

I cannot be outworked, period. I live by the following quote:

"The only thing that I see that is distinctly different about me is that I'm not afraid to die on a treadmill. I will not be outworked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all those things you got it on me in nine categories. But if we get on the treadmill together, there are two things: You're getting off first, or I will die. It's that simple, right? You're not going to out-work me. It's such a simple, basic concept.”

Bill Arnold

Bill@BillArnold.Marketing (424) 398-9888